resume

Work Experience

April 2018-Present

Director of Audience Engagement, Hartford Courant

  • Leads the Courant's efforts to grow and engage our digital audience through innovative approaches to coverage, establishing strategies for new platforms and providing guidance on stories, projects and new initiatives to maximize reach. 

  • Manages a team of eight inventive journalists who create original content for various Hartford Courant platforms, including podcasts, newsletters and social-first stories.

  • Created a "digital playbook" of more than a dozen alternate story forms, which was adopted and distributed across all of Tribune Publishing's newsrooms. 

  • Partnered with local artists to start "Courantly," our live event series aimed at reaching young, diverse audiences in the Hartford area.  

  • Hosts monthly newsroom-wide trainings on SEO, effective headline writing, social media best practices, using metrics to guide editorial decisions and more. 

  • Managed the launch of our redesigned website and CMS migration.

January 2017-April 2018

Social Media Editor, NBC New York

  • Developed a social distribution and engagement strategy for NBC New York's branded accounts as their the sole social media editor.

  •  Originated and worked on the production team for NBC New York's daily Instagram morning show, "Listen Up."

  • Established content and posting strategies based on both real-time and historical analytics and audience metrics.

  • Created original graphics and videos for Twitter, Facebook and Instagram.

May 2014 - June 2016

Online Producer, Hartford Courant

  • Created original digital content aimed at telling stories in unique, thoughtful ways to reach new audiences, engage the community and connect our journalism with readers.

  • Worked alongside newsroom executives to develop and implement a video strategy for courant.com as well as the Courant’s Facebook page, which I produced and edited at least four original videos a week for.

  • Managed the home page and social accounts on mornings, nights and weekends.

  • Developed and organized social media initiatives, including the #MyHartford Instagram takeover series, which helped grow our audience by more than 8,000 followers in six months.

Education

Fall 2010-Spring 2014

University of Connecticut

Bachelor of Arts in Journalism and Communications